OUR ORIGINS
From the Family Pastry Shop to a Passion for Coffee
The origins: Brothers Giacomo and Pietro Vannelli grew up immersed in the scent of brioches and the sound of coffee cups at the Vannelli Pastry Shop, which has been in business for over 60 years. The story began in 1949 in Cortona, when Giacomo and Pietro's grandparents founded the Vannelli Pastry Shop. Initially established in the historic center of Cortona.
The second generation, led by the boys' father, carried on the tradition by keeping the old recipes intact and instilling in their children the value of precision, craftsmanship, and a meticulous approach to raw materials.
Childhood: Giacomo became passionate about the world of coffee at just 12 or 13 years old, watching the work behind the counter and asking his father to teach him the first secrets of the trade. Experience and success: Years of experience in Italy and abroad followed. Giacomo became a three-time Italian Barista Champion (2014, 2015, 2019), while Pietro distinguished himself as a Latte Art champion, becoming the first European to win at the young age of 18.
The Turning Point of 2019: Separation but Continuity
Armed with national titles and world championship semifinals, the pastry shop counter became too small for their research ambitions. In 2019, the brothers decided to take the leap: they opened Vannelli Coffee & Academy right opposite the historic pastry shop in Camucia
Today, the pastry shop and the roastery coexist in a perfect ecosystem: the former continues to serve traditional desserts, while the latter selects and roasts the beans that supply both the family business and international markets.